I’m Janina Lovern, a Creative Director
based in Los Angeles.

Fashion model sitting on a wooden chair in a dimly lit room, wearing a colorful silk outfit with a floral pattern.
A woman sitting on a green cushioned bench, wearing a pink and white patterned jumpsuit, holding a book, with a relaxed expression.

Hi there.
I’m usually brought in when a brand has drifted, the creative feels disconnected, or the collection needs a stronger story. I build systems that make everything feel like it belongs to the same brand, from campaigns and ecommerce to PDP, email, social, and retail.

The work here spans fashion, lifestyle, and healthcare apparel. Some of it was polished. Some of it began as a trash fire. All of it had to work.

A woman in a colorful striped jumpsuit lying on a yellow and white striped lounge chair by a swimming pool, holding a drink in her right hand.
A person holding a pair of white running shoes with pastel-colored midsoles, against a plain background.
A young woman in a colorful striped tank top and orange shorts standing next to a green bicycle with a basket, in front of an orange tiled wall and a large potted plant.
A woman with curly hair aerobics in a black workout outfit holding resistance bands, lifting one leg in a fitness pose against a plain background.
A man in tropical floral shorts and an open pink shirt with orange flowers, standing near a swimming pool, smiling and posing with one arm raised over his head.
A woman with dark hair in a ponytail holding a small tan puppy on her shoulder.
A man in a blue jacket crossing his arms standing on a city street with buildings, trees, and traffic lights in the background.
A young woman with wavy brown hair tied up in a bun with a pink scrunchie, wearing a pink sports shirt and a long sleeve tie-dye shirt, resting her chin on her hand.
Two women stand facing each other, one in a white lab coat and the other in casual clothing, holding hands in a friendly gesture against a plain background.
Two models, a woman with brown hair and a man with short black hair, standing against a red background, wearing colorful, patterned clothing.
Woman sitting on a white block, wearing a floral purple and pink shirt, light pink pants, and purple sneakers, with a light-colored background and draped fabric on the side.
A black and white portrait of a woman with dark lipstick, wearing a black and white striped sweater and a matching striped skirt, standing next to a wooden ladder against a dark background.