HEALING HANDS

Healing Hands is one of five scrub brands carried by Careismatic Brands. Initially focused on B2B sales, it lacked a defined brand look and voice. The task was to create a voice that aligned with its mantra, “Good Karma, Healing Hands.” The brand adopted a calm and soothing look, with products shot against natural backdrops or in-house settings. This new direction led to a dramatic increase in sales, making it one of Careismatic's best-selling brands.