LET YOUR LIGHT SHINE

I was tasked with developing a new direction for Healing Hands, a line of medical scrubs positioned as the go-to for those who value comfort without compromising on style. I introduced the theme "Let Your Light Shine," symbolizing the way medical professionals brighten their patients' lives every day. Healing Hands is designed for those who want to shine through both their compassion and their sense of style. To bring this concept to life, I drew on the changing light through the seasons, reflecting the enduring brilliance of those who wear the brand.

The first catalog for Spring 2024 introduces this refreshed vision. It uses soft, early-morning light to evoke a sense of renewal, representing a fresh start for the brand while capturing the compassion and kindness that healthcare professionals embody daily.