Dr. Kwane x Healing Hands

Influencers play a key role in selling scrubs, and who better to represent them than Dr. Kwane Stewart, CNN’s 2023 Hero of the Year? The concept was simple: Dr. Kwane would continue his work with the homeless and their pets through his foundation, Project Street Vet. We captured images and videos of him and his team wearing his scrub line, which we shared across our social channels. Dr. Kwane also posted content on his personal site. The best part? Proceeds from the scrub line supported his work with the homeless and their pets. This line became one of the top-selling influencer based scrub collections for Careismatic.